Competitions - SDS Business Case Competition - 2016 | UC Centre for Entrepreneurship

SDS Business Case Competition 2016

Round One (16 April) - Auckland

On the 16th of April, the UC team headed to Auckland for the first round of the 2016 SDS Business Case Competition hosted by the Auckland Business School.

Representing UC was Michael McRae, Tobias Newton, Ashley Overbeek and Mohammed Shahzad.

The team with judges (Brodie Kingstone; Deloitte, Cameron Fyfe; Case Company Freedom Farms, Brett Sceats; Goldman Sachs)

Round One's case was on the high-welfare products company, Freedom Farms. Judges included co-founder Cameron Fyfe, and representatives from Deloitte and Goldman Sachs.

Our team diagnosed opportunities for growth in both brand awareness and supply, and set out some imaginative strategies for addressing these.

The team performed incredibly well and won first place.

The teams coach was Dr Paul Knott, Senior Lecturer in Strategic Management.



International Competition (28 August to 2 September) - Queenstown

In late August the UC Team headed down to Queenstown for the International Finals Week of the 2016 SDS Business Case Competition. With a total of 12 teams, all six New Zealand teams were present alongside two from Canada, two from Australia, one from Spain and one from the United States.

Representing UC on the international front was Charlotte Mee, Alex Ingrosso, Daniel Chan and Michael McRae. Though many of the students on the team were new to the competition, the team were successful in winning the first round in our stream against QUT, Ivey, Navarra, AUT and Auckland.

In the Elevator Pitch, the team did very well keeping their solution sensible and well thought out, making for an excellent pitch. Though the passion and originality of the AUT team put them ahead of us, and Navarra won with a passionate and well-described app. Despite this, UC still came out at third place, leading us ahead going into the final day.

Come Case Two (Mojo Coffee), the team came fifth and just narrowly missed out going forward in the final four. The team from Otago won in the final.

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